Target Ad Audience and Branding

I don't follow football, or much of sports for that matter except for the Olympics. The only time to tune in for Superbowl Sunday is to watch the cacophony of ads. At $4 million per 30 second slot, this is all the more reason to make whatever message your company wants to convey really count. Instead of harping on the truly terribly ads, I thought I might point out ones that really captured my attention. Movie previews are excluded. I looked at things like:

• Core (corporate) message or product brand easily understood?
• Speaks value to the right audiences?
• Feel good? Wacky? Clever?
• Did the end of the ad drive another campaign action?

Worth Mentioning to Others:

Budweiser: Clydesdales "Brotherhood" - 9.3 million views on YouTube (budweiser)
Jeep: Whole Again with Oprah narration - 1.3 million views (thejeepchannel)
Skechers: Man vs Cheetah - 335k views (skechersperformance)
Audi: Prom - 9.2 million views (audiofamerica)

These ads had multichannel flair, presumably to drive the audience from TV to social media. 

Oreo: Whisper Fight - 1.1 million views (oreo); Choose you side at Instagram (2200 followers before ad aired, post-Sunday almost 50k followers); would have a higher impact if the Instagram purl was advertised

Budweiser: Clydesdales "Brotherhood" - Name the baby Clydesdale (Hope and Stan), tweet name using #clydesdales @budweiser

Speed Stick:Unattended Laundry - 1.1 million views (speedstick); Tweet your #handleit moment