Ramblings of a Marketing Gurl: Target Ad Audience and Branding

I don't follow football, or much of sports for that matter except for the Olympics. The only time to tune in for Superbowl Sunday is to watch the cacophony of ads. At $4 million per 30 second slot, this is all the more reason to make whatever message your company wants to convey really count. Instead of harping on the truly terribly ads, I thought I might point out ones that really captured my attention. Movie previews are excluded. I looked at things like:

Core (corporate) message or product brand easily understood?
Speaks value to the right audiences?
Feel good? Wacky? Clever?
Did the end of the ad drive another campaign action?

Worth Mentioning to Others:

Budweiser: Clydesdales "Brotherhood" - 9.3 million views on YouTube (budweiser)
Jeep: Whole Again with Oprah narration - 1.3 million views (thejeepchannel)
Skechers: Man vs Cheetah - 335k views (skechersperformance)
Audi: Prom - 9.2 million views (audiofamerica)

These ads had multichannel flair, presumably to drive the audience from TV to social media.

Oreo: Whisper Fight - 1.1 million views (oreo); Choose you side at Instagram (2200 followers before ad aired, post-Sunday almost 50k followers); would have a higher impact if the Instagram purl was advertised

Budweiser: Clydesdales "Brotherhood" - Name the baby Clydesdale (Hope and Stan), tweet name using #clydesdales @budweiser

Speed Stick:Unattended Laundry - 1.1 million views (speedstick); Tweet your #handleit moment

Serena Y. Hsi, MBA

Welcome to my ramblings about marketing techniques, insights, business models, and perspectives on what companies do to bring products and services to market. My marketing work encompasses corporate and agency marketing handling many aspects within the marketing discipline: competitive intelligence, market strategy, market research, consulting, customer segmentation, database marketing, and identifying better customer acquisition methods and cross-sell opportunities.

The strength of a company's product or services should be as strong as its business strategy and marketing insight into its own industry. My passions are marketing and technology, which just happens to also be my career path.