Enterprise Systems Administrator and SFMC Subject Matter Expert with an MBA and over 20 years of experience in marketing automation and technical operations. Specialized in the governance of high-scale messaging environments and the execution of mission-critical notification systems (PSPS). Proven track record of integrating complex data landscapes—including Snowflake and Oracle C2M—to ensure platform integrity and delivery reliability for 15M+ annual communications. US citizen and authorized to work for any employer in the US.
TECHNICAL SKILLS
Enterprise Platforms: Salesforce Marketing Cloud (Email Studio, MobileConnect, MobilePush, Journey Builder, Automation Studio, Intelligence Reports, CloudPages, AMPScript), Oracle C2M, Salesforce CRM
Data Engineering: Snowflake (Data Lake), SQL (Complex ETL & Segmentation), AMPScript (Dynamic Logic & Personalization), Excel Macros/VBA
Operations & Methodology: JIRA (SIT/UAT Governance, Project user stories), Technical Lifecycle Management, Critical Alert Architecture, TCPA/10DLC Compliance, CAN-SPAM Regulatory Adherence
Enterprise Platforms: Salesforce Marketing Cloud (Email Studio, MobileConnect, MobilePush, Journey Builder, Automation Studio, Intelligence Reports, CloudPages, AMPScript), Oracle C2M, Salesforce CRM
Data Engineering: Snowflake (Data Lake), SQL (Complex ETL & Segmentation), AMPScript (Dynamic Logic & Personalization), Excel Macros/VBA
Operations & Methodology: JIRA (SIT/UAT Governance, Project user stories), Technical Lifecycle Management, Critical Alert Architecture, TCPA/10DLC Compliance, CAN-SPAM Regulatory Adherence
PROFESSIONAL EXPERIENCE
PORTLAND GENERAL ELECTRIC (PGE) | Application Administrator, SFMC | 2021 – Present
Enterprise Platform Administration: Serve as the primary technical administrator, developer, and business analyst for an Enterprise SFMC instance, governing system stability for 15M+ emails and 2.6M SMS
Life-Safety & Emergency Operations: Engineered the technical execution of Public Safety Power Shutoff (PSPS) alerts, maintaining a 100% success rate for high-priority emergency notifications.
Grid Stability & Demand Response: Developed dynamic messaging solutions for Peak Time Rebate (PTR) campaigns to drive load reduction during extreme weather events; utilized advanced AMPScript to consolidate 8 localized templates into 2 resilient, dynamic versions; developed a process to automatically update the PTR event date and time range across the seasonally focused email and SMS event templates.
Data Engineering (Snowflake/Oracle C2M): Designed and managed automated ETL flows between the Snowflake Data Lake and Oracle C2M and SFMC to ensure accurate customer segmentation for high-volume notification campaigns.
Analytics & Business Intelligence: Engineered automated daily extracts of SFMC Data Views and messaging logs (Email/SMS/Push) to feed a centralized Notification Hub, providing customers with real-time visibility into account communications; developed custom reporting extracts for Tableau to track cross-program engagement metrics.
Technical Product Ownership (Jira): Translate complex business requirements into detailed Jira user stories and manage the full development lifecycle for high-impact automated journeys, including Time of Day monthly report series, Green Future Welcome series, and BYOT outreach emails.
Technical Enablement (AMPScript): Developed a dynamic event notification solution that automatically updates date and time ranges via AMPScript, eliminating manual template maintenance and reducing operational friction.
Technical Optimization & Personalization: Engineer advanced SQL queries for precise audience segmentation and authored complex AMPScript for dynamic personalization, ensuring highly relevant, data-driven content across all customer touchpoints.
Governance & Regulatory Compliance: Partnered with Legal to successfully architect and integrate an SMS notification policy into the corporate digital privacy framework.
TECHNICAL CONSULTING | Marketing Automation Specialist | 2015 – 2019
Systems Architecture: Partnered with diverse clients (residential solar, e-commerce, commercial rental supply, adult online learning, K-5 adaptive learning for mathematics) to integrate Pardot and Salesforce Sales Cloud, building automated lead-capture, onboarding and nurturing campaigns, and process flows.
Lead Lifecycle Engineering: Designed and implemented "shopping cart abandonment" logic and multi-stage nurture campaigns
WACOM TECHNOLOGY | Direct Marketing Program Manager | 2008 – 2010
Systems Integration: Led the integration of Silverpop and Microsoft Dynamics CRM to automate closed-loop lead generation and event follow-up.
Operational Scale: Oversaw technical execution for multichannel campaigns contributing to $6M in annual e-commerce revenue.
INDYMAC BANK | E-mail Marketing Manager | 2006 – 2008
Infrastructure & Compliance: Managed ISP relations, whitelisting, and CAN-SPAM compliance to ensure deliverability for high-frequency financial alerts and daily newsletters.
Project Management: Acted as technical lead for secure communication enhancements, including SharePoint and mobile mail integrations for encrypted content delivery.
Enterprise Platform Administration: Serve as the primary technical administrator, developer, and business analyst for an Enterprise SFMC instance, governing system stability for 15M+ emails and 2.6M SMS
Life-Safety & Emergency Operations: Engineered the technical execution of Public Safety Power Shutoff (PSPS) alerts, maintaining a 100% success rate for high-priority emergency notifications.
Grid Stability & Demand Response: Developed dynamic messaging solutions for Peak Time Rebate (PTR) campaigns to drive load reduction during extreme weather events; utilized advanced AMPScript to consolidate 8 localized templates into 2 resilient, dynamic versions; developed a process to automatically update the PTR event date and time range across the seasonally focused email and SMS event templates.
Data Engineering (Snowflake/Oracle C2M): Designed and managed automated ETL flows between the Snowflake Data Lake and Oracle C2M and SFMC to ensure accurate customer segmentation for high-volume notification campaigns.
Analytics & Business Intelligence: Engineered automated daily extracts of SFMC Data Views and messaging logs (Email/SMS/Push) to feed a centralized Notification Hub, providing customers with real-time visibility into account communications; developed custom reporting extracts for Tableau to track cross-program engagement metrics.
Technical Product Ownership (Jira): Translate complex business requirements into detailed Jira user stories and manage the full development lifecycle for high-impact automated journeys, including Time of Day monthly report series, Green Future Welcome series, and BYOT outreach emails.
Technical Enablement (AMPScript): Developed a dynamic event notification solution that automatically updates date and time ranges via AMPScript, eliminating manual template maintenance and reducing operational friction.
Technical Optimization & Personalization: Engineer advanced SQL queries for precise audience segmentation and authored complex AMPScript for dynamic personalization, ensuring highly relevant, data-driven content across all customer touchpoints.
Governance & Regulatory Compliance: Partnered with Legal to successfully architect and integrate an SMS notification policy into the corporate digital privacy framework.
Systems Architecture: Partnered with diverse clients (residential solar, e-commerce, commercial rental supply, adult online learning, K-5 adaptive learning for mathematics) to integrate Pardot and Salesforce Sales Cloud, building automated lead-capture, onboarding and nurturing campaigns, and process flows.
Lead Lifecycle Engineering: Designed and implemented "shopping cart abandonment" logic and multi-stage nurture campaigns
Systems Integration: Led the integration of Silverpop and Microsoft Dynamics CRM to automate closed-loop lead generation and event follow-up.
Operational Scale: Oversaw technical execution for multichannel campaigns contributing to $6M in annual e-commerce revenue.
Infrastructure & Compliance: Managed ISP relations, whitelisting, and CAN-SPAM compliance to ensure deliverability for high-frequency financial alerts and daily newsletters.
Project Management: Acted as technical lead for secure communication enhancements, including SharePoint and mobile mail integrations for encrypted content delivery.
EDUCATION & CERTIFICATIONS
MBA, Pepperdine University, Graziadio Business School
BS, Management and Human Resources, California State Polytechnic University, Pomona
Salesforce Certified Marketing Cloud Email Specialist
Certificate in Project Management Principles, Project Management Academy
Professional Development: PGE B-School (2024), Presenting Data Visually (2025)
In-Progress: ServiceNow Certified System Administrator, AWS Cloud Practitioner
MBA, Pepperdine University, Graziadio Business School
BS, Management and Human Resources, California State Polytechnic University, Pomona
Salesforce Certified Marketing Cloud Email Specialist
Certificate in Project Management Principles, Project Management Academy
Professional Development: PGE B-School (2024), Presenting Data Visually (2025)
In-Progress: ServiceNow Certified System Administrator, AWS Cloud Practitioner
