Email Newsletters - All Image, No Text

This is what happens when you design content to be image heavy and the user's default inbox blocks images. In this example, there are multiple CTAs and no clear objective as to what the recipient should do. 

Normally, Tinuiti produces emails with great marketing content. However, it just misses the mark. And.. into the delete bin it goes.

Data-driven diversity and inclusion (D&I)

Data-driven diversity and inclusion (D&I) adoption by US companies is a growing trend. There are many reasons for this, including:

• The business case for D&I is clear. Companies with more diverse workforces are more profitable, innovative, and better able to attract and retain top talent.
• Data can help companies identify and address unconscious bias. Unconscious bias is a major barrier to D&I, and data can help companies identify and address it in their hiring, promotion, and other practices.
• Data can help companies track their progress on D&I goals. This is essential for accountability and for making sure that D&I efforts are having a real impact.

There are many ways that companies can use data to improve their D&I efforts. Here are a few examples to use data:

• Identify areas where your workforce is not diverse. Include topics such as gender, race, ethnicity, age, or disability.
• Track your progress on D&I goals. Examples: the number of women in leadership positions or the number of employees with disabilities
• Identify unconscious bias in your hiring, promotion, and other practices, e.g., the use of biased language in job postings or the underrepresentation of certain groups in certain departments.
• Develop and implement D&I initiatives. This could include things like unconscious bias training or mentoring programs for underrepresented groups.

Data-driven D&I adoption is a complex and challenging process, but it is essential for companies that want to create a more inclusive and equitable workplace.