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| Fox.com JcPenney bilingual video ad |
Finally, a real bilingual In-Video Ad
A month before Fox.com's interactive video ad player tried to show bilingual ad for Walgreens, except it was bilingual in ad text only. This new ad from JcPenney had an actual link to view the video in Spanish. The core ad still targets minority women in their 20s and 30s with children, then translated to Spanish. Overall, a good execution strategy for JcPenney.
Managing a Social Feed
I started a Twitter feed when I was working at OpenSesame as its marketing automation manager and used it to keep track of elearning and online training articles. At first, it was fun getting other users in the elearning industry to follow me back and I even won a really fancy box of donuts for my workplace for participating in a social media promotion for promoting a company's webinar.
That aside, I've taken a more hardline approach to managing this feed. I've gone beyond the simple follow and unfollow.
The rules of Twitter feed @SerenaHsiMktg:
If you are a Social Media follower seller - you get muted, not followed
If you are tweeting in a non-English language - followed and muted
Porn stars - muted, not followed
All followers followed have retweets turned off
Lately I've noticed that a lot of users with more than 5k followers are stacking their follower numbers by following and unfollowing other users, hoping that other users are not as vigilant as they are in unfollowing. This gives the Twitter community the impression that the one with the most followers has the most reach; which, in part is very true.
Follow me, I follow you back
Follow me, I follow you, unfollow me, I unfollow and mute you
Follow me again and I unfollow and block you (because you are already muted, I can see that you are trying to stack your follower count)
There are paid add-ons that do some of these steps, but not for repeat visit follows requests. For now I'll just manage this feed monthly or whenever I get around to it. Costs me about 10 minutes--which does add up over the course of a year. Maybe I should consider using an app add-on with automated settings to manage follows and unfollows.
And all those Twitter in-app messages? I don't read any of them.
Is there a goal for this feed? Probably not. Though, I've expanded article links to include all business and technology topics that are interesting. It just is a feed of what I happen to be reading at the time.
That aside, I've taken a more hardline approach to managing this feed. I've gone beyond the simple follow and unfollow.
The rules of Twitter feed @SerenaHsiMktg:
If you are a Social Media follower seller - you get muted, not followed
If you are tweeting in a non-English language - followed and muted
Porn stars - muted, not followed
All followers followed have retweets turned off
Lately I've noticed that a lot of users with more than 5k followers are stacking their follower numbers by following and unfollowing other users, hoping that other users are not as vigilant as they are in unfollowing. This gives the Twitter community the impression that the one with the most followers has the most reach; which, in part is very true.
Follow me, I follow you back
Follow me, I follow you, unfollow me, I unfollow and mute you
Follow me again and I unfollow and block you (because you are already muted, I can see that you are trying to stack your follower count)
There are paid add-ons that do some of these steps, but not for repeat visit follows requests. For now I'll just manage this feed monthly or whenever I get around to it. Costs me about 10 minutes--which does add up over the course of a year. Maybe I should consider using an app add-on with automated settings to manage follows and unfollows.
And all those Twitter in-app messages? I don't read any of them.
Is there a goal for this feed? Probably not. Though, I've expanded article links to include all business and technology topics that are interesting. It just is a feed of what I happen to be reading at the time.
Where's Astro Now?
This Salesforce campaign is quite a bit more elaborate than the Cloak of Adventure quest. The marketing group that put this together included a lot more engaging content to help you on your way to finding Astro. The language is playful and the goal remains as simple as ever: do x achieve y.
In this case, we are learning about the ability to tag contacts with geolocation data: longitude and latitude. Once these fields are created and if you are going to import/export data, you must use the same format for longitude/latitude should you get around to using it to manage your sales territories. You can't mix and match geolocation data sets. You must use the same nomenclature and format. Just a FYI.
While I still have yet to complete building my Battle Station console (I got lost part way and I can't figure out the errors I'm getting), these later adventures that Salesforce is putting out is a fine method of helping customers retain training knowledge.. in a learn by doing series of steps.
Applying for and obtaining a Salesforce developer account is independent of being a Salesforce customer. If you didn't already know this, now you do.
I wanted an Astro sticker for completing this mission. Sadly, I'll just have to do with her picture badge.
In this case, we are learning about the ability to tag contacts with geolocation data: longitude and latitude. Once these fields are created and if you are going to import/export data, you must use the same format for longitude/latitude should you get around to using it to manage your sales territories. You can't mix and match geolocation data sets. You must use the same nomenclature and format. Just a FYI.
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| Your mission should you decide to accept it... |
Applying for and obtaining a Salesforce developer account is independent of being a Salesforce customer. If you didn't already know this, now you do.
I wanted an Astro sticker for completing this mission. Sadly, I'll just have to do with her picture badge.
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| Salesforce's Astro |
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