Where's Astro Now?

This Salesforce campaign is quite a bit more elaborate than the Cloak of Adventure quest. The marketing group that put this together included a lot more engaging content to help you on your way to finding Astro. The language is playful and the goal remains as simple as ever: do x achieve y.

In this case, we are learning about the ability to tag contacts with geolocation data: longitude and latitude. Once these fields are created and if you are going to import/export data, you must use the same format for longitude/latitude should you get around to using it to manage your sales territories. You can't mix and match geolocation data sets. You must use the same nomenclature and format. Just a FYI.

Your mission should you decide to accept it...

While I still have yet to complete building my Battle Station console (I got lost part way and I can't figure out the errors I'm getting), these later adventures that Salesforce is putting out is a fine method of helping customers retain training knowledge.. in a learn by doing series of steps.

Applying for and obtaining a Salesforce developer account is independent of being a Salesforce customer. If you didn't already know this, now you do.

I wanted an Astro sticker for completing this mission. Sadly, I'll just have to do with her picture badge.

Salesforce's Astro

Cloak of Adventure Campaign via Salesforce Trailhead

Of all the community engagement sites that I've participated in, the Salesforce Trailhead site is the most amusing. Kudos to the teams that put this together. 

Last summer, Salesforce offered free developer access to their Salesforce platform. This was great because it gives access to learn more about the platform from the admin side; plus learning opportunities for different levels of SFDC usage (basic, admin, and developer).

The Cloak of Adventure quest starts harmlessly enough through a Trailhead branded email invite:

2016-01 SFDC Email Invite - Trailhead Badge Contest

Engagement is simple. Enroll in the contest (via Pardot web contact form). Complete training modules (a mix of multiple choice questions or performing setup steps within SFDC developer edition). Earn badges. Once you meet the contest requirements, a second email is sent asking for your mailing address details (also fulfilled using Pardot).

Easy. Simple. And, a quick way to engage users in SFDC's self-service training modules.