You can spend your own money on yourself. When you do that, why then you really watch out what you’re doing, and you try to get the most for your money.
The natural evolution of marketing is like this: a thought, a concept, a plan, execution, implementation, and consultation after the fact. The problem that most companies suffer from is they go from thought to execution without any concept or plan. Then they rely on consultants to tell them what they already know. Outside validation is what's important. If two people agree, that's collaboration. If three people agree, it must be a trend. Or is it?
Milton Friedman on spending money
You can spend your own money on yourself. When you do that, why then you really watch out what you’re doing, and you try to get the most for your money.
The US Tax System Described With Beer Analogy
I posted this on another blog site back in 2009, and it is still relevant today.
Suppose that every day, ten men go out for beer and the bill for all ten comes to $100. If they paid their bill the way we pay our taxes, it would go something like this:
The first four men (the poorest) would pay nothing.
The fifth would pay $1.
The sixth would pay $3.
The seventh would pay $7.
The eighth would pay $12.
The ninth would pay $18.
The tenth man (the richest) would pay $59.
So, that’s what they decided to do.