Ramblings of a Marketing Gurl: The Holiday Kindle Reading List

Ahh the holidays. A time when it's so cold and/or rainy outside that you just want to curl up with some blankets and a good book, or in this case a digital slate packed to the gills with ebooks checked out from various county libraries. I wonder if Los Angeles County ever audits their customer database. I mean, I don't exactly live here, but my relatives do and that's really all that was needed to get an online library card. Each metro area has a slightly different configuration of available ebooks, audiobooks, and magazine subscriptions. I have to use a different app (Flipster) to read magazines that my own county library subscribes to. Multnomah County Library allows you to read magazines in a browser directly from the OverDrive app.

Onward, to the books! Here's what's in the Kindle:

E-Books:

Audiobooks:

The best part about the Overdrive app for public libraries is that you can download all the chapters of the audiobook to your smartphone or tablet; then listen to them on the airplane.. or wherever.

Serena Y. Hsi, MBA

Welcome to my ramblings about marketing techniques, insights, business models, and perspectives on what companies do to bring products and services to market. My marketing work encompasses corporate and agency marketing handling many aspects within the marketing discipline: competitive intelligence, market strategy, market research, consulting, customer segmentation, database marketing, and identifying better customer acquisition methods and cross-sell opportunities.

The strength of a company's product or services should be as strong as its business strategy and marketing insight into its own industry. My passions are marketing and technology, which just happens to also be my career path.