Ramblings of a Marketing Gurl: Finally, a real bilingual In-Video Ad

A month before Fox.com's interactive video ad player tried to show bilingual ad for Walgreens, except it was bilingual in ad text only. This new ad from JcPenney had an actual link to view the video in Spanish. The core ad still targets minority women in their 20s and 30s with children, then translated to Spanish. Overall, a good execution strategy for JcPenney.

Fox.com JcPenney bilingual video ad

Serena Y. Hsi, MBA

Welcome to my ramblings about marketing techniques, insights, business models, and perspectives on what companies do to bring products and services to market. My marketing work encompasses corporate and agency marketing handling many aspects within the marketing discipline: competitive intelligence, market strategy, market research, consulting, customer segmentation, database marketing, and identifying better customer acquisition methods and cross-sell opportunities.

The strength of a company's product or services should be as strong as its business strategy and marketing insight into its own industry. My passions are marketing and technology, which just happens to also be my career path.