Ramblings of a Marketing Gurl: Finally, a real bilingual In-Video Ad

A month before Fox.com's interactive video ad player tried to show bilingual ad for Walgreens, except it was bilingual in ad text only. This new ad from JcPenney had an actual link to view the video in Spanish. The core ad still targets minority women in their 20s and 30s with children, then translated to Spanish. Overall, a good execution strategy for JcPenney.