Fox.com JcPenney bilingual video ad |
The natural evolution of marketing is like this: a thought, a concept, a plan, execution, implementation, and consultation after the fact. The problem that most companies suffer from is they go from thought to execution without any concept or plan. Then they rely on consultants to tell them what they already know. Outside validation is what's important. If two people agree, that's collaboration. If three people agree, it must be a trend. Or is it?
Finally, a real bilingual In-Video Ad
A month before Fox.com's interactive video ad player tried to show bilingual ad for Walgreens, except it was bilingual in ad text only. This new ad from JcPenney had an actual link to view the video in Spanish. The core ad still targets minority women in their 20s and 30s with children, then translated to Spanish. Overall, a good execution strategy for JcPenney.