Finally, a real bilingual In-Video Ad

A month before Fox.com's interactive video ad player tried to show bilingual ad for Walgreens, except it was bilingual in ad text only. This new ad from JcPenney had an actual link to view the video in Spanish. The core ad still targets minority women in their 20s and 30s with children, then translated to Spanish. Overall, a good execution strategy for JcPenney.

Fox.com JcPenney bilingual video ad

Bad Ad Copy, or Just Bad Proofing?

The Swash product has a decent offering; and the company's monopoly or revenue stream is likely to be from the cartridge refills for the "refreshed" scent. For the convenience it offers, it will probably save you a lot more over time versus sending clothes out to be professionally dry cleaned. Although, the ad doesn't say that the product actually cleans; so a consumer might think they're refreshing it and thousands of dead skin cells still clinging to it.

2014-10-03, Swash ad on NBC.com

Talk about ad copy #fail.  This is the first that I've seen in quite a while where the ad copy proofreaders failed to see this one. The product reviews feed looks like it is specific to that ad. Gotta love default text, except when it is shown like this to a national audience.