Ramblings of a Marketing Gurl: Bad Ad Copy, or Just Bad Proofing?

The Swash product has a decent offering; and the company's monopoly or revenue stream is likely to be from the cartridge refills for the "refreshed" scent. For the convenience it offers, it will probably save you a lot more over time versus sending clothes out to be professionally dry cleaned. Although, the ad doesn't say that the product actually cleans; so a consumer might think they're refreshing it and thousands of dead skin cells still clinging to it.

2014-10-03, Swash ad on NBC.com

Talk about ad copy #fail. This is the first that I've seen in quite a while where the ad copy proofreaders failed to see this one. The product reviews feed looks like it is specific to that ad. Gotta love default text, except when it is shown like this to a national audience.

Serena Y. Hsi, MBA

Welcome to my ramblings about marketing techniques, insights, business models, and perspectives on what companies do to bring products and services to market. My marketing work encompasses corporate and agency marketing handling many aspects within the marketing discipline: competitive intelligence, market strategy, market research, consulting, customer segmentation, database marketing, and identifying better customer acquisition methods and cross-sell opportunities.

The strength of a company's product or services should be as strong as its business strategy and marketing insight into its own industry. My passions are marketing and technology, which just happens to also be my career path.