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| Starbucks promo email, 2013-02-20 |
When it comes to content and design, the Starbucks email and accompanying rewards landing page are minimalist. The content certainly does do the job of providing a meaningful amount of information that has a targeted call-to-action which encourages a user to do other steps, maybe check into what else Starbucks is offering, check on reward status or account balance, etc.
What you might not know is that you can also transfer a balance from a cash gift card, say a $100 Visa gift card to your Starbucks rewards card at any Starbucks-owned kiosk or store. And, if you're a Coinstar customer, you can convert your deposited coin balance to a Starbucks rewards card without incurring any service fees.
Want to know how they're tracking this campaign? By product SKU and registered reward card swipes at the register. This is an online/mobile campaign to drive in-store purchases.
And, if you're an avid coffee drinker, this is a darn good deal for 1 lb of whole bean coffee. 'Nuff said.
