Ramblings of a Marketing Gurl: Asus Taichi Ultrabook

This looks promising. My Acer netbook experienced its first black screen of death last night and I had to use my other more powerful dinosaur to create a bios boot on a flash drive. The only noticeable spec difference between the two models for the Taichi is battery life, 5 hrs vs 8 hrs. I like that it has a solid state drive. Though, 128 gb seems paltry compared to my netbook's 400 gb. It would be sweet to deliver a presentation on it without having to turn the laptop around to an audience.

[Update: 2013-04] I went to a Microsoft Store to check it out and quite literally, the unit felt and looked as though someone had slapped an ultrabook and a touch tablet together. To make it worse, when you open the unit like a laptop, the touch screen is on the other side of the viewing screen. Both screens are not touch capable, only the tablet side is, which makes using Windows 8 really uncomfortable. I am not going to swipe with a mouse, tyvm.

Serena Y. Hsi, MBA

Welcome to my ramblings about marketing techniques, insights, business models, and perspectives on what companies do to bring products and services to market. My marketing work encompasses corporate and agency marketing handling many aspects within the marketing discipline: competitive intelligence, market strategy, market research, consulting, customer segmentation, database marketing, and identifying better customer acquisition methods and cross-sell opportunities.

The strength of a company's product or services should be as strong as its business strategy and marketing insight into its own industry. My passions are marketing and technology, which just happens to also be my career path.