Home Depot's Gardening Club newsletter has always been a favorite of mine. This is where regional news really comes into play and why regional targeting of this type of content marketing really works. When I lived in California, it was sunny nearly all year and the overnight lows really never got below 40 degrees F. In the Pacific Northwest where we can have hail and snow as late as April, it's nice to see that this newsletter is aware of that and makes suggestions as to what can be planted at this time. It's a really good resource for both new and current subscribers. There's a lot going on in this basic spring email, and it is all relevant to the store, the brand, and the customer.
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| 2014-02-19, Home Depot Garden Club email |
