2014-02-08, GoPro's Homepage |
The natural evolution of marketing is like this: a thought, a concept, a plan, execution, implementation, and consultation after the fact. The problem that most companies suffer from is they go from thought to execution without any concept or plan. Then they rely on consultants to tell them what they already know. Outside validation is what's important. If two people agree, that's collaboration. If three people agree, it must be a trend. Or is it?
GoPro: Be a Hero
Once upon a time, a recruiter at Amazon asked where on Amazon's homepage the Kindle should be advertised. GoPro takes this one step further with a leap from suborbital space and an intro video that covers their entire homepage that is pretty darn amazing to watch.
For about $200 a video camera, GoPro enables everyday adventurers to shoot extraordinary scenes that used to be in the domain of the professional videographer. And, having sold 2.3 million of them the company has decided to go IPO. Personally, I think it's so the original investors and the founder can cash out of the company and move onto other projects. The camera itself is pretty darn cool.