Ramblings of a Marketing Gurl: ing direct

Showing posts with label ing direct. Show all posts

Birthday Automation

One of the simplest automated emails that any company can send out is a birthday (or anniversary) email. ING Direct embeds a nicely simple video ("What Matters Most", 189k YouTube views) in its birthday email sent to customers.

Serena Y. Hsi, MBA

Welcome to my ramblings about marketing techniques, insights, business models, and perspectives on what companies do to bring products and services to market. My marketing work encompasses corporate and agency marketing handling many aspects within the marketing discipline: competitive intelligence, market strategy, market research, consulting, customer segmentation, database marketing, and identifying better customer acquisition methods and cross-sell opportunities.

The strength of a company's product or services should be as strong as its business strategy and marketing insight into its own industry. My passions are marketing and technology, which just happens to also be my career path.