I feel like I am talking to a bot.
As a human speaking with other humans, I have the assumption that another human is going to understand my question right away. The other human isn't going to respond by first defining everything in my question down to its basic definition.
I am leaving Chat GPT out of this since I have not tinkered with its capabilities yet. So my first impressions about Bard and Bing chat AIs are this:
Bing chat's responses are heavily reined in and limited; it is on a very tight lease and it is truly not really conversational at all. There are issues with how it delivers its responses and as it is getting you the answers you want, it's pauses suggest that it is querying the internet as it is giving you a response. Bing is more likely to use emojis when responding, especially when it cannot deliver what you're asking.
Bard has more intuition. But to be fair, Google has been at the NLP (neurolinguistic programming) game a lot longer than anyone else and their search algorithm is further along with deciphering the intent behind a human-generated search. Bard is also more positive in how it delivers its information. It's like talking to a happy-go-lucky bot.
If you don't lace your prompt with context, the first thing that both bots will do is give you the very basic definition of what it is you're trying to do.
Let's look at this sequence of chat events from Bard:
At first, I asked it to "write some business use cases for using AI chat excluding customer service", then I had to add context, and told it to "write some business use cases for using AI chat excluding customer service and customer support". The output for the latter simply removed all the references to service or support from the answer.
Bard:
Here are some business use cases for using AI chat excluding customer service and customer support:
- Product discovery
- AI chatbots can be used to help customers discover new products and services that are relevant to their needs.
- They can also be used to answer questions about products and services, and to provide product recommendations.
- Sales
- AI chatbots can be used to qualify leads, answer questions, and close deals.
- They can also be used to upsell and cross-sell products and services.
- Marketing
- AI chatbots can be used to generate leads, qualify leads, and nurture leads.
- They can also be used to send personalized marketing messages and offers.
- Social media
- AI chatbots can be used to engage with customers on social media, answer questions, and resolve issues.
- They can also be used to promote products and services, and to collect customer feedback.
- Content creation
- AI chatbots can be used to generate content, such as blog posts, articles, and social media posts.
- They can also be used to translate content into different languages.
These are just a few of the many business use cases for using AI chat. As AI technology continues to develop, we can expect to see even more innovative and creative ways to use AI chat to improve business efficiency and productivity.
I asked Bard to "show an example of how you can help to qualify or nurture leads", and Bard proceeded to give me a definition of how a business would qualify or nurture leads (as though it pulled the answer from a marketing textbook).
I added context with: "how would you nurture a lead for a public utility company"
And I got another very generic response to which I added another prompt "that sounds very generic. can you be more specific for the electric utility industry?" A human would likely surmise that public utility company and electric utility industry are talking about the similar types of companies. But hey..
Bard's response was pretty decent:
Sure, here are some specific tips on how to nurture leads for an electric utility company:
- Focus on energy efficiency. Many electric utility companies offer energy efficiency programs to help customers save money on their energy bills. These programs can be a great way to generate leads, as they appeal to customers who are looking for ways to save money.
- Offer discounts and promotions. Discounts and promotions are a great way to attract new customers and encourage existing customers to stay with your company. When you offer discounts and promotions, be sure to make them clear and easy to understand.
- Provide excellent customer service. Excellent customer service is essential for any business, but it is especially important for electric utility companies. When customers have a positive experience with your customer service team, they are more likely to do business with you in the future.
- Get involved in the community. Getting involved in the community is a great way to build relationships with potential customers and generate leads. When you get involved in the community, be sure to do so in a way that is relevant to your business. For example, if you are an electric utility company, you could sponsor a local sports team or donate to a local charity.
- Use social media. Social media is a great way to connect with potential customers and nurture leads. When you use social media, be sure to post interesting and informative content that is relevant to your target audience. You can also use social media to run contests and promotions, and to answer customer questions.
By following these tips, you can nurture leads and turn them into customers for your electric utility company.
