Email Layouts

Don't treat your whitepapers like they're just something to read. Think of your audience. Think of how they'd react when they seem something like this:

It could just be that it's late at night and I'm tired. Doesn't this layout just scream "delete me"? And, you'd think that a publication whose audience is made up of CMOs that the little things like content layout and a thought-provoking headline would be used. If I didn't know any better, I'd say that this entire email was packaged and sent by a bot.