Ramblings of a Marketing Gurl: Sometimes, Automatic Scripting Errs

One of the many problems plaguing crowdsourced traffic data are the errors. Part of this is due to Google partnering with Waze, a mobile app that crowdsources traffic data from users on the road. Sure, Interstate 5 is a very long freeway and it spans across the western US coast. Given the masses of regional data that Google has at its disposal, one would think that having a traffic incident related to the King County metro area wouldn't show up in the Portland/Clark County metro area, 170 miles away. Why this incident shows up at the Washington/Oregon border is anyone's guess.

In the Waze smartphone app, users can indicate the speed and flow of the route they are currently on. An incident happening on I-5, might not actually be in Seattle but be somewhere on the Portland portion of I-5. For example:

2015-01-20, a Seattle incident reported in Portland

Serena Y. Hsi, MBA

Welcome to my ramblings about marketing techniques, insights, business models, and perspectives on what companies do to bring products and services to market. My marketing work encompasses corporate and agency marketing handling many aspects within the marketing discipline: competitive intelligence, market strategy, market research, consulting, customer segmentation, database marketing, and identifying better customer acquisition methods and cross-sell opportunities.

The strength of a company's product or services should be as strong as its business strategy and marketing insight into its own industry. My passions are marketing and technology, which just happens to also be my career path.