Klout started a while ago as a reputation ranking tool for users (and corporations) of social media. I only have one social property tied to Klout and as such, my Klout score is pitifully anemic (holding steady at 41, for just signing up and doing nothing much at all). I started looking at the scores of public figures and companies and then it dawned onto me that these entities have teams and a multitude of people contributing to and managing this score. Which really seems vastly unfair to those of us who represent small businesses. Sure, there might be a tinge of anger in this post; but I assure you it's for good reason.
Klout does nothing for my business. It doesn't help me generate leads or create new business opportunities; nor does it do anything for my clients who share the same online space on social media platforms. Klout doesn't even help a business gauge how well they are liked by customers who have purchased products or used their services. It's a useless "reputation" score that's generated by how frequent you post to your social network across multiple social networks. Seriously, neither I nor my followers and readers need that level of spam in our lives.
What bothers me is the inconsistency of how scores are calculated. It begs the question of today's random sceenshot:
How many tags does it take to get the phrase "Being a Mom" associated with Microsoft's Klout score? That's what I want to know.