Ramblings of a Marketing Gurl: Foursquare Day

For those of you who may not know (or care), April 16 is Foursquare Day; largely an event promoted by mobile for Foursquare users to meet and mingle at various places. But, this post isn't about that. It's about their visualization tool that shows what you've done for a year. There are just four preset visualizations and they aren't all that helpful for anyone, including the user. If only I could download this or geographically see where I've been, or what cities I've been to have the highest concentration of unlocked badges. The Foursquare network is still growing and provides an alternate means of tracking hyperlocal ad redemption.

A Foursquare Visualization.
Pretty cool looking, utterly useless

Another Foursquare Visualization.
This one shows quantity by venue type,
with no indication if you've visited a place more than once.

Serena Y. Hsi, MBA

Welcome to my ramblings about marketing techniques, insights, business models, and perspectives on what companies do to bring products and services to market. My marketing work encompasses corporate and agency marketing handling many aspects within the marketing discipline: competitive intelligence, market strategy, market research, consulting, customer segmentation, database marketing, and identifying better customer acquisition methods and cross-sell opportunities.

The strength of a company's product or services should be as strong as its business strategy and marketing insight into its own industry. My passions are marketing and technology, which just happens to also be my career path.