An April Fools treasure map display from Google, the marked spot on this map is a trailhead at Cougar Mountain near Issaquah, WA |
The natural evolution of marketing is like this: a thought, a concept, a plan, execution, implementation, and consultation after the fact. The problem that most companies suffer from is they go from thought to execution without any concept or plan. Then they rely on consultants to tell them what they already know. Outside validation is what's important. If two people agree, that's collaboration. If three people agree, it must be a trend. Or is it?
Google Treasure Hunt - Map Layer
Even for an April Fool's joke, this is a pretty neat map layer feature. Google Maps already allows you to view terrestrial maps at street level, terrain based, or from above via satellite imagery. This map view reminds me of ye olde mappes that one would find in a pirate or seafaring game. The below image is a screenshot of the greater Seattle area. Nicely done Google.
Google's promo video for this feature is very amusing: