Key Takeaways
- Marketing is about relationships (between the business owner/company and everyone else--vendors, partners, customers--for the best possible experience (speaker: Veronika Noize)
- Have a powerful, clarifying message (elevator speech) when someone asks you what you do
- Ask for the sale; Offer a prospect the opportunity to discuss if you might work together
- Say "thank you" or appreciate the rendered service to make clients super loyal for choosing you
- Business storytelling is a lot like word-of-mouth marketing (speaker: David Vanadia)
- It can be positive or negative; it conveys energy to others
- The "about me" page on a website is the most important part that helps build the brand and your story; it should answer what is the value about what you do
- Portland resources for SMBs (speaker: Kent Lewis, Anvil Media)
