Showing posts with label networking. Show all posts
Showing posts with label networking. Show all posts

Startup Weekend: An organizer's recap

Startup Weekend Vancouver happened at the start of June. People came out from all across the west coast to attend, as far north as Vancouver, BC and as far south as San Luis Obispo, CA. I'd like to say that it was a blast and fun to put on this event but it wasn't. Like most non-profit events, we had a lot of moving parts and at one point had setup a GoFundMe page because we thought we had more expenses than actual revenue from sponsors and ticket sales. Fortunately we were in the black with some budget money leftover for future events.

Urban Summit 2012

I met a lot of interesting people at Portland's Urban Summit today. I also found that Mercy Corps NW hosts business seminars (and has visitor parking at their bldg on Naito Parkway). The summit was styled like mini-TED talks with speakers covering topics such as cultural intelligence, elevator speeches, business storytelling, and business development.

Key Takeaways
  • Marketing is about relationships (between the business owner/company and everyone else--vendors, partners, customers--for the best possible experience (speaker: Veronika Noize)
    • Have a powerful, clarifying message (elevator speech) when someone asks you what you do
    • Ask for the sale; Offer a prospect the opportunity to discuss if you might work together
    • Say "thank you" or appreciate the rendered service to make clients super loyal for choosing you
  • Business storytelling is a lot like word-of-mouth marketing (speaker: David Vanadia)
    • It can be positive or negative; it conveys energy to others
    • The "about me" page on a website is the most important part that helps build the brand and your story; it should answer what is the value about what you do
  • Portland resources for SMBs (speaker: Kent Lewis, Anvil Media)
    • StarveUps
    • PDC - Portland Development Commission
    • PIE - Portland Incubator Experiment
    • Portland Ten
    • OEN - Oregon Entrepreneur Network
    • EO - The Entrepreneurs Organization (requires min $1 mil revenues)