Ramblings of a Marketing Gurl: zmot

Showing posts with label zmot. Show all posts

Are you winning the Zero Moment of Truth?

If you're a frequent visitor at LinkedIn, you may have noticed some very brightly colored ads yesterday pointing to a newly published e-book by Google's Jim Lecinski (LinkedIn, Twitter). An engagement threshold must have been reached because the ads aren't displaying anymore.

ZMOT is "the moment where marketing happens", according to Jim, "where consumers make choices that affect the successes and failure of nearly every brand in the world."

Serena Y. Hsi, MBA

Welcome to my ramblings about marketing techniques, insights, business models, and perspectives on what companies do to bring products and services to market. My marketing work encompasses corporate and agency marketing handling many aspects within the marketing discipline: competitive intelligence, market strategy, market research, consulting, customer segmentation, database marketing, and identifying better customer acquisition methods and cross-sell opportunities.

The strength of a company's product or services should be as strong as its business strategy and marketing insight into its own industry. My passions are marketing and technology, which just happens to also be my career path.