Ramblings of a Marketing Gurl: Library Kindle Reading List

Here's what's currently on the Kindle. Eventually I'll get through most of these and maybe even write a review of it. The current theme revolves around negotiation and its related tools subset: influence, charisma, and competitive intelligence gathering. Marketing is a lot like that. In the product and services content we write, we try to get you (the consumer) to want our products and services.

Never Split the Difference by Chris Voss
The Scientist and the Spy by Mara Hvistendahl
Sizing People Up: A Veteran FBI Agent's User Manual for Behavior Prediction by Dreeke & Stauth
The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism by Olivia Fox Cabane

It is unlikely that I'll get through all of these in the 21 days the library lets me read these books. But, fortunately, there's the renew button. Unfortunately, there is a long wait list for many of these titles.

If you're more of an audiophile, you can see Chris Voss' presentations on TED, Talks at Google, or listen to the Armchair Expert podcast.

Serena Y. Hsi, MBA

Welcome to my ramblings about marketing techniques, insights, business models, and perspectives on what companies do to bring products and services to market. My marketing work encompasses corporate and agency marketing handling many aspects within the marketing discipline: competitive intelligence, market strategy, market research, consulting, customer segmentation, database marketing, and identifying better customer acquisition methods and cross-sell opportunities.

The strength of a company's product or services should be as strong as its business strategy and marketing insight into its own industry. My passions are marketing and technology, which just happens to also be my career path.