Ramblings of a Marketing Gurl: smart

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Internet of Things

When people ask me what I do, I usually tell them that I consult on questions that are too small or obscure to ask of a full-service marketing agency. My clients come from different backgrounds and not everyone is as tech as someone who immerses in it for fun. I was recently asked, "Internet of Things. This is supposed to be the future. Can you find out what it is all about?" This was my response:

Serena Y. Hsi, MBA

Welcome to my ramblings about marketing techniques, insights, business models, and perspectives on what companies do to bring products and services to market. My marketing work encompasses corporate and agency marketing handling many aspects within the marketing discipline: competitive intelligence, market strategy, market research, consulting, customer segmentation, database marketing, and identifying better customer acquisition methods and cross-sell opportunities.

The strength of a company's product or services should be as strong as its business strategy and marketing insight into its own industry. My passions are marketing and technology, which just happens to also be my career path.