Ramblings of a Marketing Gurl: Book Review: Get Content. Get Customers.

Oooh! I'm so excited. My copy of Get Content. Get Customers. by Joe Pulizzi and Newt Barrett just came in the mail. I'll be posting a review of this soon and x-posting it to Amazon.com. The inside flap reads:

"Get Content. Get Customers. shows you step-by-step how to create and execute a content marketing strategy that works regardless of the size of your company or type of business you are in. This book provides dozens of examples of how large and small companies, associations, entrepreneurs, and international organizations are leveraging the power of content to drive their businesses."

I wholeheartedly agree with the authors' suggestion that all the rules have changed and marketers need to relearn the marketing game with a brand new marketing mindset.

This book pairs with the Right Content. Right Response. webinar hosted by BeGreeted.Com, Junta42, and Conversion Sciences.

Serena Y. Hsi, MBA

Welcome to my ramblings about marketing techniques, insights, business models, and perspectives on what companies do to bring products and services to market. My marketing work encompasses corporate and agency marketing handling many aspects within the marketing discipline: competitive intelligence, market strategy, market research, consulting, customer segmentation, database marketing, and identifying better customer acquisition methods and cross-sell opportunities.

The strength of a company's product or services should be as strong as its business strategy and marketing insight into its own industry. My passions are marketing and technology, which just happens to also be my career path.