Ramblings of a Marketing Gurl: technology

I have mixed feelings about automation. The word even appears in my job title from time to time. The myth about automation is that somehow doing so will allow us to have more time to do other things. I've encountered many scenarios where a consultant or subject matter expert is brought into a workplace situation to help a company build out its marketing automation, only to not retain that talent for the long term.

But, this post isn't about marketing automation or my aforementioned rant about companies that fail to use it to build 1-to-1 relationships with their customers. Instead, I'd like to point out the concerns addressing automation's impact on the US trucking industry.

Serena Y. Hsi, MBA

Welcome to my ramblings about marketing techniques, insights, business models, and perspectives on what companies do to bring products and services to market. My marketing work encompasses corporate and agency marketing handling many aspects within the marketing discipline: competitive intelligence, market strategy, market research, consulting, customer segmentation, database marketing, and identifying better customer acquisition methods and cross-sell opportunities.

The strength of a company's product or services should be as strong as its business strategy and marketing insight into its own industry. My passions are marketing and technology, which just happens to also be my career path.

The Age of Automation