Ramblings of a Marketing Gurl: parable

Showing posts with label parable. Show all posts

The Blind Men and the Elephant

I have heard this parable sliced and diced to represent branding, marketing, and customer perception. Here the original version from the Buddhist cannon:

Serena Y. Hsi, MBA

Welcome to my ramblings about marketing techniques, insights, business models, and perspectives on what companies do to bring products and services to market. My marketing work encompasses corporate and agency marketing handling many aspects within the marketing discipline: competitive intelligence, market strategy, market research, consulting, customer segmentation, database marketing, and identifying better customer acquisition methods and cross-sell opportunities.

The strength of a company's product or services should be as strong as its business strategy and marketing insight into its own industry. My passions are marketing and technology, which just happens to also be my career path.