Ramblings of a Marketing Gurl: market strategy

Through an exploratory interview with Endurance International, the parent company of branded website hosting services such as Domain.com, BlueHost, TypePad, and more than 50 other brands, I learned of their $1.1B acquisition of Constant Contact. This sure beats the default listserv capabilities that comes default with web hosting. Endurance manages its brand properties as independent companies; e.g., the same way Honda is Acura, Toyota is Lexus, Peet's is Stumptown Coffee and Salesforce is Pardot. The business practice of allowing each subsidiary to maintain a brand identity independent of its parent is more commonplace than you think.

The basics:

650k worldwide Constant Contact customers
90k net new hosting subscribers per quarter
CC acquired 5% new customers from Endurance partnership before the acquisition

Serena Y. Hsi, MBA

Welcome to my ramblings about marketing techniques, insights, business models, and perspectives on what companies do to bring products and services to market. My marketing work encompasses corporate and agency marketing handling many aspects within the marketing discipline: competitive intelligence, market strategy, market research, consulting, customer segmentation, database marketing, and identifying better customer acquisition methods and cross-sell opportunities.

The strength of a company's product or services should be as strong as its business strategy and marketing insight into its own industry. My passions are marketing and technology, which just happens to also be my career path.

Impact of Acquisitions on Customers