Ramblings of a Marketing Gurl: loyalty rewards

Showing posts with label loyalty rewards. Show all posts

Starbucks Rewards Ratio Changes Yet Again

Two things come to mind when I think about Starbucks' loyalty rewards: a) 3rd party rewards are getting expensive to fulfill, and b) customers are still gaming the reward system. But, on the latter point, it's because Starbucks allows such things to happen with their current reward system which includes tasks such as:

Double points day (basically 4x points for a purchase, excluding tax)
Buy item x and item y (and sometimes item z), and get 10, 20, 50, 75, or 125 extra points
Buy any item three times for x-bonus points
Buy any item on three (up to 5) consecutive days for x-point

Customer Loyalty Programs: Bing and Starbucks

This year two companies revitalized their rewards programs. The rebranding is probably working out great for their advertisers, but it really isn't working out for me. I mean heck, I really didn't expect to do more work to get something for free. Although, for now, the perks of using these apps are still a nice to have. The two in this blog post are Microsoft's Bing search app and Starbucks Rewards app.

Serena Y. Hsi, MBA

Welcome to my ramblings about marketing techniques, insights, business models, and perspectives on what companies do to bring products and services to market. My marketing work encompasses corporate and agency marketing handling many aspects within the marketing discipline: competitive intelligence, market strategy, market research, consulting, customer segmentation, database marketing, and identifying better customer acquisition methods and cross-sell opportunities.

The strength of a company's product or services should be as strong as its business strategy and marketing insight into its own industry. My passions are marketing and technology, which just happens to also be my career path.