Black Friday 2022 was a record-breaking year for e-commerce. According to Adobe Analytics, online sales reached $9.12 billion, an increase of 2.3% over 2021. This was driven by a number of factors, including the ongoing COVID-19 pandemic, which led more consumers to shop online, and the increasing popularity of online marketplaces, such as Amazon and eBay.
The most popular categories for Black Friday 2022 were electronics, toys, and home goods. Electronics sales reached $2.5 billion, up 10% from 2021. Toys sales reached $1.2 billion, up 15% from 2021. And home goods sales reached $1 billion, up 12% from 2021.
Mobile devices were the most popular way to shop for Black Friday 2022. A record 48% of all e-commerce sales were made on smartphones (versus 44% in 2021). This was likely due to the fact that more people were shopping from home and on the go.
Overall, Black Friday 2022 was a successful year for e-commerce. Online sales reached a record high, and consumers were more likely to shop on mobile devices. This trend is likely to continue in the years to come.
