Ramblings of a Marketing Gurl: Things you should know about Google Analytics 4

Google Analytics 4 (GA4) is the latest version of Google's analytics platform. It was released in October 2020 and is a significant upgrade from the previous version, Universal Analytics (UA). GA4 is designed to be more flexible, scalable, and privacy-focused.

Here are some of the key differences between GA4 and UA:

Data model: GA4 uses an event-based data model, while UA uses a session-based data model. This means that GA4 tracks individual events, such as page views, button clicks, and form submissions, while UA tracks sessions, which are groups of related events that occur within a certain time period.
Attribution modeling: GA4 offers a variety of attribution models, while UA only offers a few. This means that GA4 can give you a more accurate picture of how your marketing efforts are driving conversions.
Privacy: GA4 is designed to be more privacy-focused than UA. This means that GA4 collects less data about users and makes it easier for users to control their privacy settings.

Serena Y. Hsi, MBA

Welcome to my ramblings about marketing techniques, insights, business models, and perspectives on what companies do to bring products and services to market. My marketing work encompasses corporate and agency marketing handling many aspects within the marketing discipline: competitive intelligence, market strategy, market research, consulting, customer segmentation, database marketing, and identifying better customer acquisition methods and cross-sell opportunities.

The strength of a company's product or services should be as strong as its business strategy and marketing insight into its own industry. My passions are marketing and technology, which just happens to also be my career path.