Ramblings of a Marketing Gurl: Sprint sprints ahead

This week I've been researching the US telecom market and had been looking into the merger between Deutsche Telekom (T-Mobile's parent company) and MetroPCS. While I was comparing stock performance of top telecom providers, I noticed something unusual... what is Sprint doing that the others are not. The attached chart is just a YTD look at stock price. It compares Deutsche Telecom, Sprint, Verizon, and AT&T. I think it's just a math thing, for Sprint's stock performance; which today trades for $5.47/sh while Deutsche Telekom trades at $10.61/sh, Verizon at $42.82/sh, and AT&T at $33.68/sh respectively.

And then, between Deutsche Telekom and MetroPCS:

This chart makes me wonder what happened in mid-2011. The drop happened
on July 22, 2011 at a stock price of $17 and fell to $9.53 by Aug 5, 2011.

Serena Y. Hsi, MBA

Welcome to my ramblings about marketing techniques, insights, business models, and perspectives on what companies do to bring products and services to market. My marketing work encompasses corporate and agency marketing handling many aspects within the marketing discipline: competitive intelligence, market strategy, market research, consulting, customer segmentation, database marketing, and identifying better customer acquisition methods and cross-sell opportunities.

The strength of a company's product or services should be as strong as its business strategy and marketing insight into its own industry. My passions are marketing and technology, which just happens to also be my career path.