Zynga: Words With Friends

Saw an ad on Hulu. This one is targeted at the adult women demographic; at least that's my impression after seeing the ad.

At 13.3 million monthly online users, Zynga's Words with Friends is one of those online social games that has breached the offline barrier with Hasbro bringing it into the modern board game audience. How is this not just a knock-off or modern refresh of Scrabble?

It is an interesting notion, but the people who already play the online game aren't the right audience for this type of game play. After all, one of the reasons why the online game has so much traction with adult players is that we don't live near our friends.