Ramblings of a Marketing Gurl: Digital Media in the AWS Cloud

One day, I'll take the hint and stop signing up for these webinars. Ten minutes into it, my brain glazed over because the content dramatically shifted from being marketer friendly to heavy hardcore IT. All I managed to ascertain from this one were the benefits for hosting media on Amazon's cloud. However, this isn't any different than prior AWS webinars.

speed (improve agility and time to market)
scalability (scale up or down depending on resource requirements)
lower maintenance costs (see previous bullet)

Serena Y. Hsi, MBA

Welcome to my ramblings about marketing techniques, insights, business models, and perspectives on what companies do to bring products and services to market. My marketing work encompasses corporate and agency marketing handling many aspects within the marketing discipline: competitive intelligence, market strategy, market research, consulting, customer segmentation, database marketing, and identifying better customer acquisition methods and cross-sell opportunities.

The strength of a company's product or services should be as strong as its business strategy and marketing insight into its own industry. My passions are marketing and technology, which just happens to also be my career path.