The natural evolution of marketing is like this: a thought, a concept, a plan, execution, implementation, and consultation after the fact. The problem that most companies suffer from is they go from thought to execution without any concept or plan. Then they rely on consultants to tell them what they already know. Outside validation is what's important. If two people agree, that's collaboration. If three people agree, it must be a trend. Or is it?
A rant about webinar content
HubSpot webinars are starting to suck. Today's webinar was supposed to be on "The Competitive Edge: Social Business and Competitive Analysis". Now there's 25 minutes of my life I can't get back. If you're going to use marketing buzz words in your presentation agenda to attract an audience to your webinar, at least cover them in the webinar with sample campaign data and/or qualitative facts.