O mein Gott! Es gibt ein axt im meine kopf.

Ahh finally, the end of the month. I can post something silly.

When you catch tv episodes online, you often get to watch the same ad over and over again. The AXE ads that have been playing during the commercial breaks for MasterChef are pretty amusing, even with multiple views. The meat poncho ad is darn hilarious too. Looking deeper, the ads are well executed and memorable. 

The first impression before the actual product shot had two other brands come to mind: the Energizer bunny and Victoria Secrets. The former had a history of ads in the 80s that looked believable enough but totally threw you off when the Energizer bunny skated by. The latter used the angel theme before; though the style of the ad isn't what they typically promote.