QR Code Campaigns

QR codes have been around for several years with their start in Japan. These days, the codes have become an inexpensive way for marketers to easily track the progress and ROI of their mixed media campaigns using print (direct mail, magazines, BRCs, business cards, coupons), tv, POS (e.g., in-store displays, billboards), mobile, email, or web marketing. As long as you have a mobile device that is capable of downloading an QR code reader app and has a built-in camera, you and your customers are good to go.

Here's a simple QR generator. Learn more about its developers here.

Some notable marketing campaigns using QR codes:

Dole Salad Mobile Club
  • Campaign specs: 40k direct mail postcards with a QR code and short code for texting, Price Chopper database of users with an affinity for pre-made salads, separate codes used for Facebook and online banner ads 
  • A/B Testing: different coupon redemption requirements for current versus time-lapsed participants
  • Goal: Increase mobile subscriptions among
  • Consumer reward for signing up: discount coupon, holiday recipes, sweepstakes entry to win a $500 Price Chopper gift card
  • Next steps: national campaign via Valassis and News America mail programs
Calvin Klein Jeans
  • Campaign specs: three billboards (downtown NY, Sunset Blvd in LA), 40-second commercial that users can share with Facebook/Twitter networks
  • Goal: Introduce CK's 2010 Fall Jeans
  • Consumer reward for signing up: a shareable mobile/web commercial 
MyToys.de
  • Campaign specs: POS posters in public areas with themed and colored Lego codes directing users to MyToys.de's website
  • Goal: Increase web traffic and online store revenue for LEGO product line
  • Results: 49% increase in inbound web traffic; Twice as many LEGO boxes sold when compared to non-QR-coded marketing campaigns
  • Watch their campaign wrap-up video
TATmobile
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