Ramblings of a Marketing Gurl: OMS Portland

Am at this event today and overall the content presented has been pretty decent given the spread of the attendees and the industries represented today. I managed to sit through three sessions and two keynotes so far:

Morning Keynote "Get Busy Living or Get Busy Dying"
The Medium Is the Message: Advanced Strategies for Email, SMS & Voice Marketing Success
Demand Generation Essentials
Lunch Keynote "How to better understand your customers' online behavior and profit from it”
Designing Your Email Program From Online Outreach to the Welcome Message

The content covered in the email program design was too basic for it to be part of the "best practices/tactics" segment. IMHO. Anyways.. recap to follow.

Resource links from the event:
http://blog.onlinemarketingconnect.com/
http://blog.onlinemarketingconnect.com/resources/
http://institute.onlinemarketingconnect.com/

Serena Y. Hsi, MBA

Welcome to my ramblings about marketing techniques, insights, business models, and perspectives on what companies do to bring products and services to market. My marketing work encompasses corporate and agency marketing handling many aspects within the marketing discipline: competitive intelligence, market strategy, market research, consulting, customer segmentation, database marketing, and identifying better customer acquisition methods and cross-sell opportunities.

The strength of a company's product or services should be as strong as its business strategy and marketing insight into its own industry. My passions are marketing and technology, which just happens to also be my career path.