I used to have the luxury of time to read a lot more print publications. I thought I'd discontinue that practice (read & recycle) and migrate to online newsletters. Occassionally an online article's title will catch my attention and I'll read it, sometimes reading several more articles of the same flavor if they happen to be linked on the same webpage.
What do I read?
BtoB E-mail Marketer Insight (e-newsletter)
Chief Marketer(e-newsletter)
MarketingROI (e-newsletter)
If I had the time, I'd be reading...
Journal of Strategy & Business
Harvard Business Review
Fortune
Forbes
So how do you get the attention of a busy decision maker who barely has the time to catch up on your e-mail campaigns, let alone consider any product or service pitched in advertorials?
