There are a number of ways that companies are implementing marketing campaigns using augmented reality (AR) apps. Here are a few examples:
- Product visualization: AR can be used to allow customers to visualize products in their own environment. This can be helpful for products that are difficult to visualize, such as furniture or home appliances. For example, Ikea has an AR app that allows customers to see how different pieces of furniture would look in their homes.
- Instructions and tutorials: AR can be used to provide customers with instructions and tutorials on how to use products. This can be helpful for products that are complex or difficult to use. For example, Lego has an AR app that allows customers to see how to build their sets.
- Games and experiences: AR can be used to create games and experiences that are fun and engaging for customers. This can help to build brand awareness and loyalty. For example, Coca-Cola has an AR app that allows customers to play a game where they collect virtual cans of Coke.
- Discounts and promotions: AR can be used to offer customers discounts and promotions. This can help to drive sales and traffic to businesses. For example, McDonald's has an AR app that allows customers to scan food items to see if they are on sale.
AR marketing campaigns can be monetized in a number of ways. Some common methods include:
- Selling advertising space: AR apps can be used to sell advertising space to businesses. This can be a lucrative source of revenue for app developers.
- Charging for access to content: AR apps can be used to charge customers for access to content, such as games, experiences, or tutorials. This can be a good way to generate revenue from customers who are willing to pay for premium content.
- Data collection: AR apps can be used to collect data about customers, such as their demographics, interests, and spending habits. This data can be valuable to businesses that want to better understand their customers and target them with relevant marketing messages.
AR marketing is still in its early stages, but it has the potential to be a powerful tool for businesses. As AR technology continues to develop, it is likely to become increasingly common in marketing campaigns.
For reference (company and app launch year):
- IKEA Place: 2017
- LEGO AR Studio: 2015
- Coca-Cola Freestyle AR Experience: 2016
- McDonald's Happy Meal AR App: 2019
- Sephora Virtual Artist: 2017
