Ad-hoc Flyers

This is probably one of the silliest things I have ever done while on the road at a tradeshow. I created a flyer based off a Pardot landing page. Then had it printed overnight and ready for pickup at a convention center's FedEx Office. It's a tad expensive to print flyers like this, but in a pinch it will do.

Landing Page as a Booth Flyer?

Event-Tracking.com

Still looking under the hood, but at referral traffic.

The usual suspects are there: feedly, social sharing, etc.

Except, this one:

Event-Tracking.com - which looks like this, if you're afraid to click [JPG].

612 visits of the 865 MTD (70% of total blog traffic) or so are attributed to this referral page.

It suggests that something is terribly amiss with the conversion from classic GA to universal GA, or with my inept implementation of the universal GA javascript on my various blog properties.

/sigh

Google Organic Keywords

This blog has had unusually higher traffic than normal (>800 pageviews this month), so I thought I'd peek under the hood to see what was up with that.

And, I found this:

[img] Google Analytics Reporting - organic keyword search

Someone please explain how that could possibly be a search string that ends up at my blog.

Nag or Nurture

I recently was subjected to a very aggressive call from a sales rep of a marketing automation solutions provider who denied knowledge any communications that their marketing team sent out; and during the call it was suggested that I should unsubscribe from their marketing materials if I wasn't interested. Clearly not a thought leader in marketing automation, just another tool in the shed.

IKEA Newsletter

Today I signed up for IKEA's customer newsletter...as an 120-year old person. Seriously! That's the earliest birth year (1895)  that was offered on their sign-up page. It's hard to imagine a 120-year old putting together anything from IKEA. It was the lengthiest, multi-page sign-up I have seen from a consumer catalog company.

IKEA newsletter sign-up, birth year start

IKEA newsletter sign-up, birth year end

It could be that when the e-newsletter sign-up page was first produced, back at the dawn of the commercial internet, 1895 was a possible year for a date of birth. But then, there is also a top range part of the birth year and for IKEA, it's 1997 (or you'd be turning 18 in 2015). It begs the question.. why not just have birth month and birth day like most consumer companies? Why would you target a specific demographic like 18-120 yrs old. 

I'll have to see if I can change my birth month from December to something earlier in the year like July to see if they have a birth year-specific marketing campaign. It would be really surprising to get a "happy 121st birthday!" note from IKEA as a result of this albeit flawed email newsletter sign-up form.